Okay, so you do know that â€śnegative SEOâ€ť â€“ the practice of using tactics to send bad back links to a competitors site to drive them DOWN in the serps works, right? At least itâ€™s on your own SMB radar, right? That is, you do know that there have been many many SEO practitioners talking about this and commenting and testing and even providing the results of those test, right? Even how to combat same or negate same, right? And youâ€™ve read my own series of blog posts on negative SEO too, right? And that Google finally did release itâ€™s own Google DisAvow tool too, right?